Understanding return on investment

Understanding return on investment

A photographer once told me about a recent wedding fair they had exhibited at. I asked them how much they’d spent on doing it (in region of £1,500) and how many bookings they got from it (one booking for £1,500). To my surprise they seemed very pleased. “I...
Baby steps

Baby steps

I remember really clearly the day I launched Jonny MP Photography. It was September 2011 and I was absolutely bursting with ideas and enthusiasm after shooting my first wedding the month before and the subsequent reaction of the bride and groom to the photos left me...