A HALF-DAY WORKSHOP FOR PHOTOGRAPHERS WHO WANT TO GET TO GRIPS WITH brand & marketing
I’m very excited to launch this brand new workshop which is geared for people who really want to get to grips with the brand and marketing side of running a photography business. Often this an area that people get very frustrated about and feel they need help with so this workshop will provide a huge amount of hands-on, jargon-free, knowledge.
Having worked in brand and marketing for over 10 years for big London ad agencies, and as digital marketing manager for Coca-Cola Great Britain, I have a deep understanding of this area and a real passion for it too!
These are some of the things I’ll cover:
WHAT IS BRAND
Why it is important
How you create your own
How to communicate it
The foundations of buying customer buying decision
Do’s and dont’s
PUSH VS PULL MARKETING
How to create a pipeline of bookings for free
Creating an army of advocates
When is paid marketing a good choice
Websites and their importance
UNDERSTANDING YOUR CUSTOMER
Knowing who they are
Communicating to them
YOUR OWN ACTION PLAN
The basics of a strategy
Creating a marketing plan
DATE: Thursday 29th March 2018
TIME: 10am – 2pm
COST: £195 (£150 for those who book before 8th March)
Meet your host
Jonny MP Photography
I have run Jonny MP Photography since 2011 and have shot 200 weddings all over the UK, Europe and beyond. Before I created Jonny MP Photography I worked in advertising and marketing for over 10 years so my professional marketing knowledge, and understanding, coupled with running my own photography business, makes for a powerful combination.
This course is for anyone who runs a photography business who is wanting to finally be in the know on all things brand and marketing!
BOOK YOUR PLACE
Places are on a first come, first served basis.
Limited to 12 seats.
£100 is required to book your space, with the remaining balance due a week before the workshop.
If you have any questions do drop me a message – firstname.lastname@example.org